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A place to begin

The framework for product teams that want to own quality

Get the clearest, most structured version of the work. See it in action, ask real questions, and get support for your context.

Everything here is built by Anne-Marie Charrett to help you make better calls, lead more thoughtfully, and grow quality in a way that sticks.

Try it first

Ask the Handbook a question

Get clear on whether this framework is for your team. Ask the Handbook about the ideas, what quality coaching looks like in practice, and how it applies to your context. For the specific decisions already in front of you, Know Your Move goes further.

Try asking
When you are ready

Step into Know Your Move

A working session for the problems that don't have tidy answers. Bring a live one — KYM reads the situation through the Handbook's frameworks, names the move worth trying, and hands you a smallest bet you can run this week.

The dynamic underneathWhat's actually going on, not just what you asked
The move worth tryingAnd what it'll cost you
The smallest betOne thing to try this week, with the signal that tells you it's working
Examples of questions you might ask

Leadership wants a simple metric for quality, but the obvious one will drive the wrong behaviour. Help me frame a better response.

A team thinks quality work is slowing delivery. Help me work out how to respond without sounding defensive.

A change I pushed for has stalled because nobody sees why it matters anymore. Help me work out what to say next.

Explore the library

If the book is the framework, the library shows how the ideas hold up in practice across leadership, systems, coaching, and culture work.